Turn Your Dreams of Growth, Into Reality.
Let’s Get to Work.
I’ve worked with tech companies for over a decade, in order to grow brand awareness and drive revenue. With an analytical approach and creative marketing execution, your product has the potential to reach escape velocity.
If any of this sounds familiar, it’s time to fire up your growth model.
“We’ve spent a painstaking amount of time building our product, but we don’t know how to bring paying customers in.”
“I’ve hired an agency to make my website look awesome, but so many parts of my brand identity still don’t make sense as a whole.”
“There’s a good amount of traffic on my site, but I’m missing a big piece of the analytics. I have no real visibility on how people are engaging with the product.”
Here’s what we’ll work on together
Go To Market Strategy.
Create, or refine your tactical action plan with the necessary steps to win in a new market. Tailor build a marketing plan and sales strategy to support the growth of your product. Whether you are ready for product led growth, or you’re taking a sales intensive approach, you’ll understand tradeoffs and opportunities.
Hone in on your strategic narrative, to convey your values to your ideal customers.
Storytelling.
Before your audience knows a thing about your product, they’ll have an instinctual reaction to your tone and the way you tell your story.
Align your strategic narrative across company collateral - from websites, to emails, to social profiles, videos, and more.
Growth Formulas.
Refine your repeatable formula for growth and revenue, so you can focus on what generates the most value for you and your customers. Get a handle on true customer acquisition costs and lifetime value.
Consider your targets, and reverse- engineer the steps you need to hit the ball out of the park for sales and/or user acquisition!
Clarify your Product Positioning.
Taking a creative data-driven approach to your product marketing, is a necessary component of bringing customers into your orbit.
Learn how to own your product/ company voice, and collect data points along the way. Digital companies exist in a sea of change, so it’s critical to position your product for the current market state.
Services
Hands-on Consulting.
Strategic consulting for those looking to start, or improve their digital marketing stack. Data-driven customer positioning, marketing plans, product marketing, analytics strategy, and brand building are some of the areas covered.
Courses.
Coming soon. Product Marketing | Digital Marketing courses. Get in touch for early discount access.
Leadership Lectures.
Intro to digital marketing, for technical minds. Ideal lecture for technical teams and founders, as an introduction to the world of digital marketing and product marketing. Round table sessions are available for needs-based solutions.
Rachel’s Experience
Education:
MBA | B.A, Politics | ILCT Leadership Coach
Work:
VP Marketing (Niio Digital Art) / Co-founder (Pitaya) / Technical Strategist (Microsoft)
Skills:
Marketing strategy, storytelling, analytical analysis, go-to market planning, product feedback mockups, agency management, brand building, drip funnels, inbound conversion, pitch decks, content & copy writing, coaching, public speaking, and former black belt karate teacher.